We decided the main methods of marketing we would go for is social media accounts promoting our film, and posters on the sides of buses.
Using social media rather than media such as newspapers or magazines to promote our film works best as it is a teen drama, and putting it online specifically promotes it towards our target audience of teenagers.
Additionally, most school buses have film posters on the side, which is effective in promoting films to students, so we decided this would be a good marketing method.
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